Facebook has finally launched its independent news platform called the Bulletin. The launch was announced by CEO Mark Zuckerberg during a conference call in which he said the launch was “a response to what is happening in the media ecosystem.”
The newsletter will include a combination of free and paid newsletters. Users with a purpose will not only have access to articles behind a paywall, but will also have additional features, as well as dedicated Facebook groups or special badges.
Like the newsletter startup sub-platform, Facebook is also paying writers to add content to the newsletter. Zuckerberg has said that Facebook will not reduce the profits of its authors and will allow its content and users to move to other platforms.
Authors will also be able to promote their articles through podcasts, audio rooms, and other media.
Unlike other news-related Facebook efforts, the newsletter will survive outside of the main Facebook app. You will have your own website and branding, but you will use Facebook’s distribution tools.
The newsletter will become part of the author’s Facebook page and readers can also find its content on Facebook’s integrated news feed.
The first authors of the newsletter included authors from CNN and ESPN. Facebook describes the current phase of the platform as a “closed beta” and it is unclear when more handwriting will be added to Facebook’s hands.
However, now that it has been officially released, it won’t be long before it becomes commonplace.