HomeNewsFacebook Live Shopping Feature Is Ending Soon

Facebook Live Shopping Feature Is Ending Soon

The most popular social networking platform Facebook has announced to end the live shopping feature from October 1, 2022.

According to the details, Facebook said in a blog post that users will not be able to host any new or scheduled live shopping events on Facebook from October 1.

While users will be able to use Facebook Live to broadcast live events, they will not be able to create product playlists or tag products in Facebook Live videos.

Also Read: Facebook Users Can Create 5 Accounts On One Profile

According to a leading technology website, the live stream video feature on Facebook was introduced publicly two years ago after several trials and tests.

The feature was designed to give creators and brands a way to sell goods, connect with viewers and potentially new customers.

However, Facebook says that as users’ viewing habits are shifting towards shorter-duration videos. We are also focusing on Reels on Facebook and Instagram.

It should be noted that Reels is a short-form video product of Facebook’s parent company Meta. According to observers, Facebook is focusing more on Reels to compete with the chain’s video app ‘TikTok’.

If users want to reach and engage people through video, they can experiment with Reels and Reels Ads on Facebook and Instagram, the company says.

Also Read: Instagram Shops Is Testing Ads For e-Commerce Users

The blog post also states that if you have a shop with checkout and want to host live shopping events on Instagram, you can set up live shopping on Instagram.

Facebook also said that if you want to save your old Live video, you can download it from your Page or Creator Studio.

Remember that Facebook started testing Live Shopping for creators last November. This feature allowed creators and brands to cross-stream on both their pages.


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