HMD Global, a company licensed to sell Nokia phones, has announced that it will no longer introduce flagship phones.
Adam Ferguson, head of product marketing at HMD Global, said in an interview that the focus will now be on entry-level and midrange phones, and that the company is pulling itself out of the flagship race.
“It simply came to our notice then.
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Adam Ferguson said that the Nokia brand now wants to market itself in a completely different way.
It may be recalled that HMD Global had tried to make a comeback in the premium camera phone market by introducing Nokia 9 PureView in 2019.
But this phone did not get much attention and its updated model was not introduced.
And no more Nokia flagship phones in the near future.
The company will now focus on its core business, entry level and midrange smartphones.
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In fact, for the past several years, Nokia phones have been known for their long battery life and reasonable price.
This strategy is also working and the company recently made a profit on an annual basis for the first time.
Now the company will give more importance to the long lasting and long lasting phones.
Adam Ferguson said Nokia and HMD still have a long way to go, but did not elaborate.
It should be noted that after the split from Microsoft, the license to sell Nokia phones was given to HMD Global, which has been producing Android phones of this brand since 2016.