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Samsung Announces To Rename Its Mobile Division Brand

The corporate reorganization process carried out by Samsung in recent weeks culminates with the change of name of the division that deals with the development of smartphones and tablets : previously known as Samsung Mobile Communications, now the division will be called Samsung MX , which stands for Mobile eXperience.

The change in question has become a reality today and the new name will be used for all official company communications .

The name Samsung MX serves to emphasize the new direction taken by the company with regard to mobile, which is a greater focus on user experience, services and the ecosystem .

Coinciding with these statements, Samsung has also announced that it will return to CES in Las Vegas 2022 , which begins next January 4th , after a two-year absence due to a pandemic.

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