This summer, PUBG MOBILE, Pakistan’s top gaming app, and SnackVideo collaborated to create the campaign #TravelWithPUBGM, which attracted more than 700,000 Pakistani players and 150,000 short videos to the app.
PUBG MOBILE provides players with a virtual tour through the country’s natural landscapes and important historical sites, from the farms of Sindh and Punjab to the mountains in Gilgit-Baltistan. With the #TravelWithPUBGGM campaign, PUBG MOBILE has worked solely with SnackVideo to grow its fan base and generate further enthusiasm.
A challenge has been issued by SnackVideo, a well-known local short video platform in Pakistan, and different entryways have been provided for users to participate in the campaign. The challenge has created a strong sense of community among the participants’ thanks to 13 local SnackVideo creators with a combined following of more than 500,000. It should be emphasized that this is the first challenge to include a cash prize, giving users an incentive to take part in adding to the collection of 150,000 short videos.
PUBG MOBILE New Skin – Matcha Cone
It’s important to note that MatchaCone Set, a recently released skin in PUBG Mobile, is the challenge’s main character. MatchaCone Set transported fans to well-known Pakistani locations while performing traditional local dances, giving them a summery feeling and making them happy.